Marketing Consulting
Artenet Marcom offers a marketing consultancy services with objectives such as market expansion, increase in brand awareness, product development as per market need and trends, increase in market share, development of distribution network, increase sales and margins, improve communication with consumer and customer loyalty.
Research and analysis – Internal and external audits
. Market – segmentation, value and trend.
. Target market - profile, segment size, value and trend.
. Product - – quality, use and functionalities, design, price,
packaging, guarantee and after sales service.
. Brand image and brand awareness.
. Competitors.
. Sales - Volume, margins, discounts, trend and
strategy.
. Distribution - channels, logistic, development
of distribution network, point of sale advertising.
. Organization and finance.
. Promotion and PR - Strategy and tactics.
Marketing Strategy.
Marketing Plan.
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Marketing tactics and public relations
. Web design and search engine positioning.
. Internet promotion - newsletters, banners...
. PR and advertising for printed media.
. Event management - – international trade shows, openings, product launch...
. Design and print control of visual identity pieces (corporate and product).
. Development of informative and promotional pieces - dossiers and product sheets, flyers, corporate presentations in Flash and Power Point…
. Point-of-sale adevertising.
. Direct marketing - mailing, e-mailing campaigns.
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